Our Clients

Below is a partial list of our satisfied clients.

University of Pennsylvania

Girl ScoutsCitizens Bank

CommunicationCommunication Workshop

“Abstract to Concrete: Using Visual Strategies to Better Communicate Complex Messages”

Communication between someone with specialized knowledge and someone without that knowledge is often difficult and can result in confusion rather than clarity. Why? Because it is not easy to convert the complexities of specialized knowledge for those who do not share a similar background. For example, “A good IT department should be able to explain its projects in language that the average business person understands,” states former Comcast CIO Andrew Baer in a Wall Street Journal interview. “If instead the IT guys start talking about a new data warehouse that can rationalize customer records, it might be time to worry.” Another way of knowing if you may be facing the challenge of communicating difficult-to-understand concepts is to listen for comments others make in the workplace. How frequently have you heard these or similar comments?

  • “They just don't get it.”
  • “It's a hard concept to get across to people.”
  • “It takes so much time to communicate it clearly.”
  • “They don't understand the complexity.”

By adding practical visual strategies to one’s communication toolbox, those with specialized knowledge can learn to convey important messages in a more concise, clear, and concrete manner. A hands-on, visually-stimulating workshop has been designed with the above in mind. During the workshop, participants will learn practical and effective visual strategies. These strategies can be applied immediately to enable them to persuade and influence others.

What Participants Will Learn

Participants Will Learn

  • Four practical visual strategies to increase effectiveness in influencing and persuading others
  • Difference between designing your communication message from your own viewpoint versus crafting a message that incorporates the viewpoints of different stakeholders
  • Learn ways to boost credibility with different stakeholders
  • Five situations in which to use visual strategies
  • Work through several “real world” communication examples to ground the new visual strategies
  • Four key factors necessary for overcoming resistance when proposing a new way of doing things
  • Several templates to guide participants in using the visual strategies beyond the workshop

What Clients Say

'Useful Techniques, Very Interactive'

“I first met Paul when I attended the Delaware Valley Human Resources Partnership Annual Summit in Philadelphia in October 2008. Paul presented a session, ‘Visuals and Change: Communicating Organizational Change through Visual Strategies.’ I was so impressed with Paul that I hired him to present a Visual Strategies Workshop for the IT Directors in the Information Systems and Computing Division at the University of Pennsylvania. The workshop was very well-received by the Directors who have to present their very technical ideas to non-technical clients who often don’t speak their same ‘language.’ The workshop was excellent and definitely met our objectives. Paul taught us how to use visual narratives and metaphors to clearly present ideas to others. The all-day workshop provided very useful techniques, was very interactive, and moved quickly. I highly recommend Paul as a trainer. He is a pleasure to work with, smart, energetic, engaging, and personable.”

—Denise Mancuso Lay, Director of HR, Information Systems and Computing, University of Pennsylvania

'Enthusiasm, Expertise'

“The Visual Tools & Techniques session I did with Paul both affirmed that I was already using effective techniques and encouraged me to explore a vast array of resources to build my skills even further. I went in hoping to learn a few things and came out realizing how much value I can add by using images—in conjunction with words—to convey complex information. Paul’s enthusiasm, expertise, and ability to synthesize huge amounts of information into something not only coherent but also practical make him a natural teacher.”

—Elizabeth Lincoln, Worldwide Director of HR, Drug Information Association


On Communicating Complex Situations

"We assume a leadership role, indeed we become leaders, through our ability to decipher and communicate meaning out of complex and confusing situations."

—Gail Fairhurst & Robert Sarr, The Art of Framing: Managing the Language of Leadership

On Visual Learning

"Research approximates that between 80 and 90 percent of the information received by the brain is through visual means."

—David Hyerle, A Field Guide to Using Visual Tools